Unitymedia/KabelBW - Gala

Unitymedia is launching an innovation award - the made in.de Award. The award is intended to recognize young entrepreneurs and start-ups with innovative digital business models. The award ceremony gala is intended to generate supra-regional (press) coverage. The event should not be a conventional award ceremony, but entertaining and relaxed.

Concept and Realization

In Berlin's Ewerk, movendi is staging an award ceremony as a relaxed and informal get-together event, where communication between the illustrious guests - from industry insiders, politics and celebrities - is the focus. movendi is already setting an unusual course for an award ceremony with the furniture: there are no chairs, the guests stand (and some sit) only at high tables. Movement is encouraged. The award ceremony with professional moderation by Judith Rakers and under the patronage of Brigitte Zypries was nevertheless worthy of the occasion. The presentation of the nominees through films produced by movendi and a breathtaking show act even creates “Oscar feeling”.