MediaMarkt / Saturn - Kick-Off

Two trading companies, which have been operating under the umbrella of a holding company for some time, but are also competitors, are to be brought together at an evening event after a parallel conference.

Concept and Realization

The risk of group formation should be counteracted and communication stimulated.
movendi is building what is probably the largest indoor funfair in a historical storage hall for this purpose. The idea works: the guests' eyes light up as soon as they enter the hall, awakening childlike enthusiasm. At the various booths, but also at the bumper cars or the boxing arena, contact barriers quickly dissolve and the subsequent concert is celebrated shoulder to shoulder.