GEERS ROADSHOW

The hearing aid retailer GEERS has developed a new process that aims to revolutionize customer service - the GEERS hearing experience. As part of a roadshow, each employee will experience the kickoff live at one of 12 local kickoff events. The infotainment event is designed to generate enthusiasm and bring the new hearing experience closer to all employees in a content-clear and entertaining way, so that they internalize it and can apply it to customers in the future.

Concept and Realization

Taking into account the various rules and changing regulations of the federal states, movendi developed a Corona-compliant concept for the nationwide roadshow. Movendi suggests cinemas as locations, which offer the ideal conditions for the implementation of the afternoon events. The entire GEERS hearing experience team and the management travel from location to location for two and a half weeks. In keeping with the theme of the concept, the employees experience the events with the full added value of the cinemas - visual and auditory experience, popcorn, cola and chocolate!

Thanks to the extraordinary setup, meaningful and emotional trailers, informative panel discussions and approachable motivational speeches by the hosts (management), this event will be remembered by the employees for a long time and it will be the first building block for the implementation of the new GEERS hearing experience!